“Strong is the new skinny” is just another number. A level of achievement. A nebulous idea of what “strong” can be with the accompanying visual garbage like #fitspiration. It’s like our thin obsessed culture says, “Look, shiny object to achieve!” But striving for strong (and what we see in those images: healthy/skinny/fit/able-bodied/light skinned/able to afford the gym, “clean food,” etc.) is a distraction from the real issue: our culture says fat folks (and all other marginalized/unseen groups) don’t matter.